So here's Plum Perfect:
This is my first Ulta polish and I must say I wasn't disappointed. The formula is not bad; its not too thick and dries quickly. Plum Perfect could have been opaque in one coat, but I did two here. The brush was fine too, wasn't bushy or have any wild stray hairs. I hate when a color is fabulous, but the brush makes application a nightmare. (Ahem, Maybelline Minty.) The only thing I regret is not being able to get my hands on the other fun shades that I wanted!